VIVID Gallery presents

Wim Crouwel

. 20

October 11 - November 23, 2008

To celebrate the 80th birthday of Wim Crouwel and 20 years Nijhof & Lee VIVID organises the exhibition 80 | 20 | 100

100 works by Crouwel will be on display. For this VIVID gallery made a selection out of the superb Crouwel collection of Frank Nijhof and Warren Lee.

The exhibition will be accompanied by a fully illustrated catalogue designed by David Quay

Wim Crouwel

Wim Crouwel is a designer, artist, professor and museum director.
His long and rich career includes...establishing a studio with the industrial designer Kho Liang Ie;
He was responsible for many of the posters and catalogues of the Van Abbe Museum in Eindhoven and the Stedelijk Museum in Amsterdam from 1956 till 1982.
Crouwel cofounded Total Design, the first multi-disciplinary design studio in the Netherlands, which became a dominant force in Dutch design.
Crouwel and his colleagues had significant influence on the national and cultural identity of the Netherlands
In 1967 Crouwel designed the famous New Alphabet; he extended the grid to become a matrix within which letterforms were constructed as units on a grid, thus allowing for digital typesetting. Beginning in 1972 Crouwel started teaching part time at the Delft Technical University, and in 1980, he left Total Design to be a full time professor. In 1985 he became the director of the Museum Boijmans van Beuningen, Rotterdam and also held the Private Chair at Erasmus University, Rotterdam (1987-93)
Nowadays Crouwel is still working as a designer, primary designing important art exhibitions like the
Vereniging Rembrandt exhibition in the van Gogh Museum in Amsterdam also opening in October this year.

The designs of Wim Crouwel are still fresh. It contains the original spirit on which a lot of contemporary design is based. Therefore his work is both inspiring and influential for present and future generations. VIVID wants to demonstrate this creative continuity.

thanks to:
Dienst Kunst & Cultuur Gemeente Rotterdam
Museum Boijmans van Beuningen
TENT. Rotterdam